Conduct a complete competitive analysis of student channels, detailing pricing structures, distribution gaps, and Zemen's positioning statement.

Map out the end-to-end customer acquisition strategy from cold social impression to active user activation, assigning CAC projections.

Design and launch a highly optimized waitlist landing page using Framer or Webflow featuring email capture forms and tracking scripts.

Build a functional, milestone-based waitlist referral loop (e.g., "Refer 3 classmates to unlock early access") and deploy it to the waitlist page.

Scrape a directory of 30+ regional university Facebook groups, Telegram channels, and subreddits to run organic growth hacking.

Run a controlled A/B copy test on the landing page's primary headline hook, publishing an analytics optimization report.

Orchestrate and deploy a segmented launch broadcast to the email waitlist pool, converting subscribers into active app downloaders.

Analyze channel acquisition performance data with the Data Analyst to calculate which growth channel yielded the lowest actual CAC.

Compile a comprehensive Go-To-Market playbook detailing budget rules, scaled channel strategies, and creative guidelines for next-phase expansion.