Content & Social Media Intern
Product Goal
Produce creative social collateral and organic brand storytelling to capture attention for CampusConnect.
Tech Stack & Tools
Weekly Deliverables
The Social Brand Voice Document
Deliver a 10-page brand identity manual detailing visual styles, emoji guidelines, approved vocabulary, and banned phrases for social networks.
The Content Matrix Strategy
Outline 3 distinct content pillars (e.g., Student Humor, Educational Hacks, Product Teasers) mapped to target customer personas.
The Reusable Media Asset Kit
Build a collection of 15 modular, pre-styled template shells in Canva for Instagram Reels, Telegram posters, and TikTok covers.
The Pre-Launch Hype Campaign
Write, film, and schedule a 5-part short-form video "teaser" sequence designed to stir up curiosity and drive clicks to the waitlist.
The 30-Day Content Master Calendar
Construct an organic content release spreadsheet detailing exact dates, script hooks, captions, tags, and posting cadences for the entire launch window.
The Launch Media Production Batch
Script, produce, and edit 15 finalized standalone assets (high-impact videos, graphics, text carousels) ready for publishing.
The Live Launch Content Distribution Squeeze
Execute real-time posting cycles across all social handles on launch day, managing incoming comments and DMs within a 15-minute response window.
The Social Proof UGC Showcase
Gather screenshots of glowing early reviews, design them into social assets, and publish user-generated content validation stories.
The Social ROI Report
Create a performance audit presentation evaluating absolute impressions, profile visits, follower growth velocity, and direct click-through volumes.